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Keyword Research

Keyword research is a practice used by search engine optimization (SEO) professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.

Standard practice for keyword research for SEO is to use Google Analytics to find a site’s most popular keywords, then optimize relevant pages for them. This can work well for small numbers of keywords. But Google Analytics gives you no way of seeing reports for short and long tail variations of multiple keywords.

Why keywords matter